MSNBC shuffling execs in another bid to fix lousy ratings
gut_kai
NBC News boss Andy Lack is lining up reinforcements to help fix ratings-challenged MSNBC.In yet another shake-up at the cable news network, Lack is expected to name Senior Vice President Janelle Rodriguez to a new position running all of its daytime lineup, The Post has learned.The announcement could come as soon as Wednesday. A rep for Lack�s office declined to comment.MSNBC President Phil Griffin has been in charge of �dayside� programming, along with Managing Editor Rashida Jones. Rodriguez will handle those daytime duties, reporting to both Griffin and NBC News President Deborah Turness.Lack has been trying for more than a year to boost the left-leaning MSNBC by returning it to rolling news coverage during the day and fostering a tighter relationship with talent at NBC News.While Rodriguez�s promotion frees up Griffin to focus elsewhere, his reduced daytime role has sparked speculation that the longtime network boss is being eased out � despite assurances from top brass that he is safe. A network survivor, Griffin has been with MSNBC since its beginning in 1996 and has weathered all manner of storms.The latest change follows a string of recent embarrassments for the flailing network, which was already losing ratings ground during this heated election season.Those include a messy breakup with daytime host Melissa Harris Perry, who walked out on the network over frustration that her weekend show had been repeatedly preempted for election coverage.That brouhaha was just dying down when MSNBC �Hardball� host Chris Matthews was taken to task this week for having guests on his show who had recently contributed to his wife�s Senate campaign in Maryland. MSNBC dismissed criticism of Matthews and insisted there was no controversy.But there is no doubt that the network, part of cable and media giant Comcast, is struggling this campaign season.While rival news networks are on fire, drawing millions of viewers and mopping up huge advertising dollars, MSNBC is losing primetime eyeballs compared with the number of viewers it had in the 2012 presidential election.In the first three months of the year, MSNBC�s primetime ratings were down 7 percent among viewers ages 25 to 54, which is its target audience as far as advertisers are concerned.In contrast, No. 1 Fox News was up 12 percent in the same demo over that period, while CNN jumped 72 percent, according to Nielsen figures.(Both News Corp., which owns The Post, and Fox are controlled by Rupert Murdoch.)MSNBC is faring better in daytime, with ratings in the target audience up 166 percent last month.MSNBC is also trying again to woo back the former face of the network, Keith Olbermann, to do political commentary. Olbermann had declined an earlier offer in December to return, in part because of the small salary involved.�They want to get him back to the table again,� a source said.Share this:FacebookTwitterGoogleWhatsAppEmailCopy






The Council of Justice - Edgar Wallace (Author) - Download Free books online

Distinguished Images: Prints and the Visual Economy in Nineteenth Century France - Stephen Bann (Author) - Download Free books online

The Climate of Jamaica (1876) - James Cecil Phillippo (Author) - Download Free books online

Fundamentals of Business Statistics, International Edition (with CD-ROM) - David Anderson (Author) - Download Free books online

Living with Reality: Who We Are, What We Could Be, How We Get There - Beth Maynard Green (Author) - Download Free books online

Romanticism and Realism: The Mythology of Nineteenth-Century Art - Charles Rosen (Author), Henri Zerner (Author) - Download Free books online

Health Psychology - Shelley E Taylor (Author) - Download Free books online

The Oxford History of Classical Art - John Boardman (Editor) - Download Free books online

Strategy in Action: Michael E.Porter on Competition and Strategy (''Harvard Business Review'' Paperback) - Harvard Business Review (Author) - Download Free books online

I Know That: Seashore and Tides - Claire Llewellyn (Author) - Download Free books online

Catalogue of an exhibition of original editions of the principal English classics, shown in the main library from March to october, 1910 - Various . (Author) - Download Free books online

Public Key Infrastructures, Services and Applications: 10th European Workshop, EuroPKI 2013, Egham, UK, September 12-13, 2013, Revised Selected Papers ... Computer Science / Security and Cryptology) - Sokratis Katsikas (Editor) - Download Free books online

Learning to Compete in European Universities: From Social Institution to Knowledge Business - Maureen McKelvey (Editor), Magnus Holmen (Editor) - Download Free books online

Children's book: Bedtime Riot: Volume 2 (Tiftaf's stories) - Liron Fine (Author), Sigal Dinnar Gur (Illustrator), Riki Memran - Download Free books online

Geology And Ore Deposits Near Lake City, Colorado, Issues 476-479 - John Duer Irving (Author), Howland Bancroft (Author), Whitman Cr - Download Free books online


Запись сделана с помощью m.livejournal.com.


My tweets
gut_kai
Tags:

Мои твиты
gut_kai
  • Вс, 15:04: Всем большой привет и с прошедшими праздниками! У меня всё хорошо!К сожалению звонить могу только 1 раз в не... http://t.co/WHSn2bB1
  • Вс, 16:46: Прошёл 1 месяц и 3 дня
Tags:

Мои твиты
gut_kai
  • Пт, 08:09: ВСЕХ С НАСТУПАЮЩИМИ ПРАЗДНИКАМИ ! ВСЁ БУДЕТ ГУТ ! :-) ПОЯВЛЮСЬ НЕ СКОРО, НАВЕРНОЕ!
Tags:

Мои твиты
gut_kai
  • Чт, 07:36: переводят обратно в лазарет
Tags:

Мои твиты
gut_kai
  • Ср, 09:27: врачи бухают, больные болеют.РОССИЯ!!!
  • Ср, 10:01: @JaredLeto happy b-day! LOL xD
  • Ср, 12:14: ДОСТАЛ УЖЕ ЭТОТ ТИХИЙ ЧАС !
  • Ср, 12:19: В армии-круглое носят, квадратное катают!
  • Ср, 12:22: кстати, минус 8 кг всего за 12 дней..
  • Ср, 12:31: гудки идут уже какой день, ответа нет!
Tags:

Мои твиты
gut_kai
  • Вт, 12:02: в армии 99,9% дебилов и 00,1% умных
  • Вт, 12:03: надо в роту возвращаться, учёба началась..!
  • Вт, 12:05: здесь даже солнца не видо, здесь не х"й ловить нам...
Tags:

Мои твиты
gut_kai
  • Вс, 09:40: валяюсь в больнице, хронический гастрит
  • Вс, 10:13: тихий час :)
  • Вс, 12:38: самое глупое, принятое мной решение-это служить в армии!
Tags:

Мои твиты
gut_kai
  • Вт, 08:02: мля, еще 7 часов сидеть...
  • Вт, 10:05: берцы-хрень! пятки в кровь...
  • Вт, 13:07: сестрюня приходила )))
  • Вт, 15:39: погрузились в поезд, веселух а :)
Tags:

Мои твиты
gut_kai
Tags:

?

Log in

No account? Create an account